FIND YOUR FORMULA
Every product is built around a hair goal. Filter by what your hair needs right now, or browse by goal below.
121 products
Post-bath softness that lasts till morning — gentle hydration for delicate skin.
Deep moisture and slip in a carry-on size — wash day doesn't stay home anymore.
Hair and body in one gentle bottle — top-to-toes clean for bath time.
Brat & Judy's signed guide to luv — part memoir, part relationship playbook, all heart. Limited copies.
Roomy, sturdy, unmistakably Brat — the unofficial bag of protective style season.
The finisher your routine has been missing. Frizz-free hold that still lets curls move, no crunch, no cast, no stiffness.
Cleanse, condition, and stretch. The full anti-shrinkage equation for length that shows.
Day 3+ curls, revived in minutes. Mist, re-coil, and go — no wash required.
Wash day plus the custard that makes curls POP. Hydration in, definition out.
Root lift without the crunch — wash day plus our gel-to-foam mousse for maximum body.
Your crown is more than a letter — 4c, 3b, whatever. It's unique, powerful & Beaurtiful. Wear the message.
Everything you need to kick-start your growth routine in one limited-edition set. Miracle Drops for the scalp, KaleidoGrow Vitamins for the inside job, and the 3-Minute Mask to seal it all in. 25% off. Once it's gone, it's gone.
Impossible to get wrong — let them pick the Drops, bundle, or bonnet their crown is asking for.
Your complete styling regimen — hydrate, shape, hold and tame — in one bundle. Build the looks you love while protecting the health of your hair.
Detox, nourish, stimulate — professional-level restoration on a weekly schedule.
Gentle wash day plus Just a Drop scalp care — healthy growth for growing crowns.
Healthy hair starts at the scalp. Da Brat's ACV rinse clarifies buildup and resets your roots, then So So Soothing Scalp Oil calms, feeds, and nourishes new growth. Scalp-first care, Brat-approved.
BROWSE BY GOAL
Not sure where to start? Explore curated routines by what your hair needs right now.
GROW & REPAIR
Strengthen and support length retention with formulas built for scalp health.
Growth
Length retention in 8 weeks







