FIND YOUR FORMULA
Every product is built around a hair goal. Filter by what your hair needs right now, or browse by goal below.
19 products
The fan favorite, doubled — 16oz of legendary grip for braiders and believers who never run out.
Maximum grip, flawless parts — the foundation every braider wishes you'd show up with.
Grip it, soothe it, set it — Brat's full protective style toolkit.
The pre-braid reset. Clarifies, balances, and preps your scalp for the install, then keeps it clean for weeks.
Moisture and hold for braids and locs — frizz tamed, shine unlocked.
Itch relief between the braids — soothes and refreshes without disturbing the style.
Itch relief between the braids — soothes and refreshes without disturbing the style.
One pass, instant plat — glossy finish and frizz control for any style.
Scalp relief in a bottle. Nourishes under braids and adds shine on top.
Brat-level grip in a TSA-friendly bottle — slick edges and braid prep on the go.
Scalp relief that travels — soothe the itch under braids from anywhere, no rinse needed.
Smooth, frizz-free sets from a bottle that fits in your purse — yo fav, to go.
Brat's styling essentials in TSA-friendly minis — grip, soothe, and set on the go.
A little Brat energy for your keys — the easiest add-on and easier gift.
Overnight protection your style deserves — satin that locks in moisture while you sleep.
Overnight protection your style deserves — satin that locks in moisture while you sleep.
Roomy, sturdy, unmistakably Brat — the unofficial bag of protective style season.
Judy's twist out formula: foam, gel, shine. In that order. Every time.
Brat & Judy's signed guide to luv — part memoir, part relationship playbook, all heart. Limited copies.
BROWSE BY GOAL
Not sure where to start? Explore curated routines by what your hair needs right now.
GROW & REPAIR
Strengthen and support length retention with formulas built for scalp health.
Growth
Length retention in 8 weeks