FIND YOUR FORMULA
Every product is built around a hair goal. Filter by what your hair needs right now, or browse by goal below.
21 products
The fan favorite, doubled — 16oz of legendary grip for braiders and believers who never run out.
Maximum grip, flawless parts — the foundation every braider wishes you'd show up with.
Grip it, soothe it, set it — Brat's full protective style toolkit.
The pre-braid reset — clarifies, balances, and preps your scalp for the install.
Moisture and hold for braids and locs — frizz tamed, shine unlocked.
Itch relief between the braids — soothes and refreshes without disturbing the style.
Itch relief between the braids — soothes and refreshes without disturbing the style.
One pass, instant plat — glossy finish and frizz control for any style.
Scalp relief in a bottle — nourishes under braids and adds shine on top.
Brat-level grip in a TSA-friendly bottle — slick edges and braid prep on the go.
Scalp relief that travels — soothe the itch under braids from anywhere, no rinse needed.
Smooth, frizz-free sets from a bottle that fits in your purse — yo fav, to go.
Brat's styling essentials in TSA-friendly minis — grip, soothe, and set on the go.
A little Brat energy for your keys — the easiest add-on and easier gift.
Overnight protection your style deserves — satin that locks in moisture while you sleep.
Overnight protection your style deserves — satin that locks in moisture while you sleep.
Roomy, sturdy, unmistakably Brat — the unofficial bag of protective style season.
Judy's twist out formula: foam, gel, shine. In that order. Every time.
Brat & Judy's signed guide to luv — part memoir, part relationship playbook, all heart. Limited copies.
Healthy hair starts at the scalp. Da Brat's ACV rinse clarifies buildup and resets your roots, then So So Soothing Scalp Oil calms, feeds, and nourishes new growth. Scalp-first care, Brat-approved.
Wash, grip, soothe — the three steps that get you from install to takedown.
BROWSE BY GOAL
Not sure where to start? Explore curated routines by what your hair needs right now.
GROW & REPAIR
Strengthen and support length retention with formulas built for scalp health.
Growth
Length retention in 8 weeks
