FIND YOUR FORMULA
Every product is built around a hair goal. Filter by what your hair needs right now, or browse by goal below.
11 products
Maximum potency for stressed edges and thinning crowns. Target 2-3x a week and let it work.
Try our SoulFed Pecan Pie Growth Booster Oil for ONLY $7. Normally $24.99
Try our Coconut Sensitive Miracle Drops for ONLY $8. Normally $18.99
The four Judy actually reaches for. Scalp oil, leave-in, curl cream, and daily gummies — her real routine.
Wash, grip, soothe — the three steps that get you from install to takedown.
Healthy hair starts at the scalp. Da Brat's ACV rinse clarifies buildup and resets your roots, then So So Soothing Scalp Oil calms, feeds, and nourishes new growth. Scalp-first care, Brat-approved.
The Miracle wash day in travel size — shampoo, conditioner, and leave-in wherever you go.
Gentle wash day plus Just a Drop scalp care — healthy growth for growing crowns.
Growth from within — daily gummies that feed your hair what the outside can't reach.
Try our #1 Growth Treatment for ONLY $10. Normally $19.99.
Detox, nourish, stimulate — professional-level restoration on a weekly schedule.
BROWSE BY GOAL
Not sure where to start? Explore curated routines by what your hair needs right now.
GROW & REPAIR
Strengthen and support length retention with formulas built for scalp health.
Growth
Length retention in 8 weeks
