Braiders
Challenge
Show off your skills. Win up to $5,000 + a Content Day with Kaleidoscope. Three weeks. Three themes. Endless ways to slay.
The Kickoff
In Partnership With
Outre is the official braiding hair partner of the Da Brat × Kaleidoscope Braiders Challenge. Pair your favorite Outre braiding hair with the Da Brat Collection for the complete slay. Find Outre at your local beauty supply store.
Three steps to slay
Enter every week. Submit as many looks as you want. Tag us so we can see you slaying.
Create
Build your boldest braid look using the weekly theme as your inspiration. Use the Da Brat Collection styling products.
Use Da Brat CollectionPost
Share your video or photo to Instagram, TikTok, or Facebook. Reels and TikToks get more eyes — and more votes.
IG · TikTok · FBTag Us
Tag @kaleidoscopehairproducts and use #BraiderChallenge to officially enter. No tag, no entry.
#BraiderChallengeThe bag is serious
One winner chosen every Sunday for three weeks. Cash, recognition, and a feature on Kaleidoscope socials.
One braider takes the crown. Announced June 30 with voting from the community + Kaleidoscope team.
+ Content Day with KaleidoscopeThe lineup
Each week brings a new theme. Each theme rewards different skills. Enter all four for a shot at the Grand Prize.
📅 WEEK 1
Best Color Work
Paint it loud. Show us your boldest color work — neon stacks, rainbow plaits, ombré gradients, color-blocked roots. Pride Month is yo canvas. Lock it in with Unrestricted, finish with Platinum Shine for that camera-ready pop.
Hero Products
@desdiorsbbb
📅 WEEK 2
Speed & Skill
Fast hands, clean work. Show us a complex braid style done quick — time-lapse it, before-after it, race-the-clock it. We want the speed AND the craft. So So Slick keeps your parts crisp, Funk Dafied keeps your scalp happy while you cook.
Hero Products
@crown.and.glory_
📅 Week 3
Most Creative
Break every rule. Geometric parts, statement beads, mixed textures, conceptual stories — whatever makes us screenshot it twice. Use the full Da Brat Collection to bring it to life. Originality only.
Hero Products
@ixtelis
📅 Week 4
Dramatic Length
Go LONG. Floor-sweeping, hip-skimming, statement-length-only braids. The bigger the better. Lock the slay with Yo Fav Wrapper, smooth with Unrestricted, finish with Platinum Shine for that mirror-shine length.
Hero Products
The Starter Kit
Everything a braider needs to dominate all three weeks.
A limited-edition bundle of the all Da Brat favorites — edges, gel, butter, mousse, shine, scalp spray. Built specifically for the Braiders Challenge and only available while supplies last.
What's Inside
- So So Slick — Braid & Grip Gel
- Unrestricted — Braid & Loc Butter
- Yo Fav Wrapper — Mousse
- Funk Dafied — Soothing Scalp Spray
- Platinum Shine — Spray
- Da Brat SoSo Soothing — Hair, Braid & Scalp Oil 4oz
Da Brat Collection
6 purpose-built styling products, designed by Da Brat for braiders who want their work to last.
Da Brat SoSo Slick - Braid and Grip Gel 8oz
$ 15.99
Da Brat Unrestricted - Braid & Loc Butter 4oz
$ 15.99
Da Brat Yo Fav Wrapper - Mousse 8oz
$ 15.99
Da Brat Funk Dafied - Soothing Braid and Scalp Spray 8oz
$ 15.99
Da Brat Platinum Shine - Spray 6oz
$ 15.99
Da Brat SoSo Soothing - Hair, Braid and Scalp Oil 4oz
$ 15.99
Grab it in person
Da Brat Collection is available at major retailers nationwide.
Past standouts
A taste of what won last year. The bar is set — your move.
Frequently asked questions
Who can enter the Braiders Challenge?
How do I officially enter?
Can I submit multiple entries each week?
How are winners selected?
When are winners announced?
What is the Grand Prize Content Day?
Do I have to use the full Da Brat Collection every week?
Where can I buy the Da Brat Collection?
Time to shine
Grab your kit. Lay your edges. Tag us so we can see you slaying. Pride 2026 belongs to the braiders.
#BraiderChallenge
No Purchase Necessary To Enter Or Win
Sponsored by Kaleidoscope Hair Products Global, LLC.
View Official Rules →