Braiders
Challenge
Show off your skills. Win up to $5,000 + a Content Day with Kaleidoscope. Four weeks. Four themes. Endless ways to slay.
Three steps to slay
Enter every week. Submit as many looks as you want. Tag us so we can see you slaying.
Create
Build your boldest braid look using the weekly theme as your inspiration. Use the Da Brat Collection styling products.
Use Da Brat CollectionPost
Share your video or photo to Instagram, TikTok, or Facebook. Reels and TikToks get more eyes — and more votes.
IG · TikTok · FBTag Us
Tag @kaleidoscopehairproducts and use #BraiderChallenge to officially enter. No tag, no entry.
#BraiderChallengeThe bag is serious
One winner chosen every Sunday for four weeks. Cash, recognition, and a feature on Kaleidoscope socials.
One braider takes the crown. Announced June 30 with voting from the community + Kaleidoscope team.
+ Content Day with KaleidoscopeThe lineup
Each week brings a new theme. Each theme rewards different skills. Enter all four for a shot at the Grand Prize.
@desdiorsbbb
📅 June 1–5, 2026
Slay Yo Edges
Edges only. Lay them, sculpt them, paint them, swoop them — show us what your edge artistry can do. Keep them locked all day with So So Slick + Funk Dafied.
Hero Products
📅 June 8–12, 2026
Flaunt Yo Pride
Bring the color. Use the full Da Brat Collection to create your most vibrant, stand-out braid styles. This week is about boldness, brightness, and Pride.
Hero Products
📅 June 15–19, 2026
Throwback With Brat
Reimagine a classic Da Brat braid style — and make it your own. Bonus points if you reference a specific era, video, or moment. We see you, hip-hop historians.
Hero Products
@crown.and.glory_
📅 June 22–26, 2026
Da Freestyle Finale
Go wild. Use the full Da Brat Collection and give us your best, biggest, most unforgettable braid look of the year. Last shot at the Grand Prize.
Hero Products
The Starter Kit
Everything a braider needs to dominate all four weeks.
A limited-edition bundle of the full Da Brat Collection — edges, gel, butter, mousse, shine, scalp spray. Built specifically for the Braiders Challenge and only available while supplies last.
What's Inside
- So So Slick — Braid & Grip Gel
- Unrestricted — Braid & Loc Butter
- Yo Fav Wrapper — Mousse
- Funk Dafied — Soothing Scalp Spray
- Platinum Shine — Spray
- Whatchu Like — ACV Cleansing Rinse
- Da Brat SoSo Soothing — Hair, Braid & Scalp Oil 4oz
Da Brat Collection
7 purpose-built styling products, designed by Da Brat for braiders who want their work to last.
Da Brat SoSo Slick - Braid and Grip Gel 8oz
$ 15.99
Da Brat Unrestricted - Braid & Loc Butter 4oz
$ 15.99
Da Brat Yo Fav Wrapper - Mousse 8oz
$ 15.99
Da Brat Funk Dafied - Soothing Braid and Scalp Spray 8oz
$ 15.99
Da Brat Platinum Shine - Spray 6oz
$ 15.99
Da Brat Whatchu Like Apple Cider Vinegar Rinse 8 fl oz
$ 15.99
Da Brat SoSo Soothing - Hair, Braid and Scalp Oil 4oz
$ 15.99
Grab it in person
Da Brat Collection is available at major retailers nationwide.
Past standouts
A taste of what won last year. The bar is set — your move.
Frequently asked questions
Who can enter the Braiders Challenge?
How do I officially enter?
Can I submit multiple entries each week?
How are winners selected?
When are winners announced?
What is the Grand Prize Content Day?
Do I have to use the full Da Brat Collection every week?
Where can I buy the Da Brat Collection?
Time to shine
Grab your kit. Lay your edges. Tag us so we can see you slaying. Pride 2026 belongs to the braiders.
#BraiderChallenge