Why you'll love it

The Benefits

  • 💧

    Deeply hydrating

    Locks in moisture for all-day softness.

  • Glass-like shine

    Adds shine without weighing hair down.

  • 🛡️

    Strengthens

    Reinforces every strand against breakage.

Clean, cruelty-free, and consciously formulated.

Baby Truely Soft - Hydrating Baby Lotion 8oz

$ 12.99

Post-bath softness that lasts till morning — gentle hydration for delicate skin.

🚚 Free shipping over $100 🌿 Clean, sulfate & paraben free 🐇 Cruelty free
Details
Moisture that’s made for baby.
How to use
  1. After bath time, smooth over damp skin to lock in moisture while it's easiest to absorb.
  2. Massage gently into arms, legs, and body — bonus: baby massage is a bedtime wind-down all on its own.
  3. Reapply on dry spots (elbows, knees, cheeks) as needed throughout the day.

Pro Tip: The post-bath window is the moisture sweet spot — lotion within a few minutes of toweling off for the softest results.

Shipping
Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

💧

Aloe Vera

Hydrates and soothes the scalp for all-day comfort.

🌸

Tea Tree Oil

Clarifies and calms itchiness between wash days.

Argan Oil

Adds glass-like shine without weighing hair down.

☀️

Peppermint

Cooling tingle that refreshes braids on contact.

🛡️

Castor Oil

Strengthens and seals moisture into every strand.

🌿

Coconut Oil

Lightweight nourishment that absorbs fast, no buildup.

Sulfate, paraben & phthalate free · Cruelty free · Never tested on animals

REVIEWS

5.0

★★★★★

Based on 3 reviews

5★
82%
4★
12%
3★
4%
2★
1%
1★
1%
Jasmine R. 2 weeks ago
★★★★★

Holy grail

My braids have never stayed this sleek all day. Obsessed!

Tasha M. 1 month ago
★★★★★

Smells amazing

Actually holds without the crunch. Buying again.

Nia B. 1 month ago
★★★★☆

Great hold

A little goes a long way. Would recommend.

Aaliyah K. 3 weeks ago
★★★★★

Scalp saver

My scalp feels so soothed. This is now a wash-day staple.

Truely Baby Collection

GENTLE From Day One

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Truely Baby Collection