Jesseca has always had a vision filled with big ideas and she was ready to strike out on her own. So in 2013 she started her own salon called Kaleidoscope Hair Studio. Within six months business was booming. The salon was beautiful, extremely busy and a huge success. But everything Jesseca build was destroyed in one night. December 13, 2006 Jesseca’s salon went up in flames. Jesseca could have been defeated. Instead she turned to God and tuned in to what his possible message could be. Jesseca felt moved to be an example and show people how to get past adversity. Jesseca was determined to work in a temporary location and get back into her salon to make it greater and better. And that’s what she did.
In April of 2014 Jesseca was able to reopen her salon even bigger, better and smarter than before. Not only did she learn how to leverage social media and marketing to increase visibility for her business, but she launched her own line: Kaleidoscope Hair Products. Jesseca’s first viral campaign was called dge police and was a remake of cops. Her and her friends ran around the city slicking down edges in party city cop uniforms recorded from a cell phone. This campaign eventually lead to millions of dollars. Jesseca realized that disruptive marketing and entertainment were her niche. And so she doubled down on this approach until she got so much visibility that her products were being driven by word of mouth.
When Jesseca’s products were grossing six figures a month she continued doing hair. She remained behind the chair until March of 2017 well after she saw her first million dollars.
Retiring as a stylist was a big move for Jesseca, but it was also her best move. It allowed her to focus her energy on the limitless possibilities she seemed to have tapped into through her heart, passion and creativity. While Jesseca continued to build her hair business she started KaleidoKares, a non-profit organization focused on giving back to the community. In 2018 Jesseca became a Guiness Book World Record holder. She along with her best friend Supa rented out the Super Dome and hosted the largest toy giveaway in history, just in time for Christmas.
Despite the constant rejection and roadblocks Judy remained committed to her vision and affirmed herself all the time by continuously saying yes to her dreams.
Today Kaleidoscope has retail distribution in Target, Walmart and Sally Beauty. As Jesseca’s vision continues to grow so does Kaleidoscope. Her goal with Kaleidoscope is to continue to grow and expand the brand and the ways in which she uses God’s gifts to help others on their health growth journey and in life period.