Why you'll love it

The Benefits

  • 🛁

    The whole bath, start to finish

    Wash, lotion, detangler. Three steps and nothing else to buy.

  • 👶

    Made for babies, not diluted down

    Each one was formulated for baby skin and baby hair from the start, not thinned out from an adult product.

  • 🚫

    Four free-froms, across all three

    No sulfates, no parabens, no mineral oil, no silicones. Not in one of them, in every one of them.

  • 📋

    Lists short enough to read

    Ten to seventeen ingredients each. You can check all three in the time most labels take to check one.

✓ Clean, cruelty-free, and consciously formulated.

Baby Truely Bath and Body Routine

$ 33.99 $ 38.97

Bath, lotion, detangler: three gentle steps for babies, none of them a scaled-down adult formula.

Free shipping over $100 Clean, sulfate & paraben free Cruelty free

Why you'll love it

The Benefits

  • 🛁

    The whole bath, start to finish

    Wash, lotion, detangler. Three steps and nothing else to buy.

  • 👶

    Made for babies, not diluted down

    Each one was formulated for baby skin and baby hair from the start, not thinned out from an adult product.

  • 🚫

    Four free-froms, across all three

    No sulfates, no parabens, no mineral oil, no silicones. Not in one of them, in every one of them.

  • 📋

    Lists short enough to read

    Ten to seventeen ingredients each. You can check all three in the time most labels take to check one.

✓ Clean, cruelty-free, and consciously formulated.
Details

Bath time, tangle time and bedtime, in the three products that cover them.

Truely Clean. A tear-free wash that doubles as a shampoo, so the whole bath is one bottle.

Truely Curly. The detangler, for the part of wash day that usually ends in tears.

Truely Soft. The lotion, smoothed on while skin is still damp and takes it in best.

All three are built for the same delicate skin, so nothing in the routine fights another step. Lightweight, non-greasy, tear-free, and made for daily use.

How to use

1. Baby Truely Clean, in the bath. Work a small amount into a gentle lather on a soft washcloth or in your hands. Hair and body, top to toes, taking care around the face. Rinse thoroughly with warm water and pat dry.

2. Baby Truely Soft, straight out of the bath. Smooth over damp skin while it absorbs best. Massage in gently, with a little extra on the dry patches.

3. Baby Truely Curly, on damp hair. Pump on, then work through with your fingers or a wide tooth comb, starting at the ends and moving up. Leave it in and style.

All three are fine to use daily. The detangler also works on dry hair for a morning touch-up.

Ingredients
Baby Truely Clean, Gentle Baby Body Wash 12 oz Water (Aqua), Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Phenethyl Alcohol, Glycerin, Fragrance, Caprylhydroxamic Acid, Citric Acid, Anadenanthera Colubrina Bark Extract, Avena Sativa (Oat) Kernel Extract.

Baby Truely Soft, Hydrating Baby Lotion 8 oz Aloe Barbadensis Leaf Juice Powder, Water (Aqua), Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Cetearyl Glucoside, Glycerin, Phenethyl Alcohol, Xanthan Gum, Fragrance, Caprylhydroxamic Acid, Tocopherol, Anadenanthera Colubrina Bark Extract, Glucose, Citric Acid, Sodium Hydroxide, Avena Sativa (Oat) Kernel Extract.

Baby Truely Curly, Curl Moisturizing Detangler 8 oz Water (Aqua), Glycerin, Cetearyl Alcohol, Astrocaryum Murumuru Seed Butter, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Fragrance, Panthenol, Hydrolyzed Quinoa, Caprylhydroxamic Acid, Avena Sativa (Oat) Kernel Extract, Citric Acid.
Shipping
Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

🥛

Avena Sativa (Oat) Kernel Extract

In all three. Comforting on skin that goes red or reacts to most things.

🌿

Aloe Barbadensis Leaf Juice Powder

In the lotion, and there is more of it than water. It is why the lotion soaks in instead of sitting on top.

🧈

Butyrospermum Parkii (Shea) Butter

In the lotion. The softening, and what works on dry patches.

🫧

Cocamidopropyl Betaine

In the wash. A cleanser made from coconut that lathers properly without drying skin out.

🪮

Astrocaryum Murumuru Seed Butter

In the detangler. An Amazonian butter that gives real slip without flattening a soft curl.

🌾

Hydrolyzed Quinoa

In the detangler. Protein small enough to soak in, giving fine baby hair a little strength.

💧

Panthenol

In the detangler. Vitamin B5, holding moisture in the hair through the day.

✅

Guar Hydroxypropyltrimonium Chloride

In the wash and the detangler. The reason a comb goes through instead of catching.

🌳

Anadenanthera Colubrina Bark Extract

In the wash and the lotion. Helps skin hold on to water after a bath, when it is easiest to lose.

💦

Glycerin

In all three. Pulls water into skin and hair and keeps it there.

Sulfate, paraben & phthalate free · Cruelty free · Never tested on animals

Baby Truely

GENTLE From Day One

For the softest hair in the house. Tear-free and made for brand new curls.

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Baby Truely

Not sure where to start?

Your hair already knows. Let's find out what it wants.

A few questions about your scalp, your texture and what you are actually trying to fix, and we will build the routine around it.

  • Goes past curl type: scalp, porosity and what you are fixing
  • A routine built for you, not a generic bundle
  • Your result and the full routine, sent to your inbox
Find my routine

Takes about two minutes. No email needed to see your result.