Why you'll love it

The Benefits

  • πŸ’§

    Deeply hydrating

    Locks in moisture for all-day softness.

  • ✨

    Glass-like shine

    Adds shine without weighing hair down.

  • πŸ›‘οΈ

    Strengthens

    Reinforces every strand against breakage.

βœ“ Clean, cruelty-free, and consciously formulated.

Baby Truely Full Bundle

$ 33.99 $ 38.97

Bath time, tangle time, and bedtime β€” the whole gentle routine for your littlest one.

Free shipping over $100 Clean, sulfate & paraben free Cruelty free

Why you'll love it

The Benefits

  • πŸ’§

    Deeply hydrating

    Locks in moisture for all-day softness.

  • ✨

    Glass-like shine

    Adds shine without weighing hair down.

  • πŸ›‘οΈ

    Strengthens

    Reinforces every strand against breakage.

βœ“ Clean, cruelty-free, and consciously formulated.
Details
Care that’s truely gentle, simple, and made just for baby.
How to use
  1. Truely Clean Gentle Baby Body Wash: At bath time, work a small amount into a gentle lather and cleanse from top to toes β€” it doubles as a gentle shampoo, so massage into hair and scalp too, then rinse with warm water.
  2. Truely Curly Curl Moisturizing Detangler: Apply to damp hair and work through with fingers from ends to roots for tear-free, tangle-free curls.
  3. Truely Soft Hydrating Baby Lotion: After bath, smooth over damp skin to seal in moisture and keep baby soft through bedtime.

Pro Tip: Wash, curls, lotion β€” the whole Truely routine in one bundle, gentle enough for every night.

Shipping
Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

πŸ’§

Aloe Vera

Hydrates and soothes the scalp for all-day comfort.

🌸

Tea Tree Oil

Clarifies and calms itchiness between wash days.

✨

Argan Oil

Adds glass-like shine without weighing hair down.

β˜€οΈ

Peppermint

Cooling tingle that refreshes braids on contact.

πŸ›‘οΈ

Castor Oil

Strengthens and seals moisture into every strand.

🌿

Coconut Oil

Lightweight nourishment that absorbs fast, no buildup.

Sulfate, paraben & phthalate free Β· Cruelty free Β· Never tested on animals

Truely Baby Collection

GENTLE From Day One

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Truely Baby Collection