Why you'll love it

The Benefits

💧

Deeply hydrating

Locks in moisture for all-day softness.
✨

Glass-like shine

Adds shine without weighing hair down.
🛡️

Strengthens

Reinforces every strand against breakage.

✓ Clean, cruelty-free, and consciously formulated.

Baby Truely Full Bundle

$ 33.99 $ 38.97

Bath time, tangle time, and bedtime — the whole gentle routine for your littlest one.

🚚 Free shipping over $100 🌿 Clean, sulfate & paraben free 🐇 Cruelty free

Details

Care that’s truely gentle, simple, and made just for baby.

How to use

Truely Clean Gentle Baby Body Wash: At bath time, work a small amount into a gentle lather and cleanse from top to toes — it doubles as a gentle shampoo, so massage into hair and scalp too, then rinse with warm water.
Truely Curly Curl Moisturizing Detangler: Apply to damp hair and work through with fingers from ends to roots for tear-free, tangle-free curls.
Truely Soft Hydrating Baby Lotion: After bath, smooth over damp skin to seal in moisture and keep baby soft through bedtime.

Pro Tip: Wash, curls, lotion — the whole Truely routine in one bundle, gentle enough for every night.

Shipping

Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.

Returns

Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

💧

Aloe Vera

Hydrates and soothes the scalp for all-day comfort.

🌸

Tea Tree Oil

Clarifies and calms itchiness between wash days.

✨

Argan Oil

Adds glass-like shine without weighing hair down.

☀️

Peppermint

Cooling tingle that refreshes braids on contact.

🛡️

Castor Oil

Strengthens and seals moisture into every strand.

🌿

Coconut Oil

Lightweight nourishment that absorbs fast, no buildup.

Sulfate, paraben & phthalate free · Cruelty free · Never tested on animals

REVIEWS

5.0

★★★★★

Based on 12 reviews

5★

82%

4★

12%

3★

4%

2★

1%

1★

1%

Jasmine R. 2 weeks ago

★★★★★

Holy grail

My braids have never stayed this sleek all day. Obsessed!

Tasha M. 1 month ago

★★★★★

Smells amazing

Actually holds without the crunch. Buying again.

Nia B. 1 month ago

★★★★☆

Great hold

A little goes a long way. Would recommend.

Aaliyah K. 3 weeks ago

★★★★★

Scalp saver

My scalp feels so soothed. This is now a wash-day staple.

Truely Baby Collection

GENTLE From Day One

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Truely Baby Collection

The Benefits

Baby Truely Full Bundle

KEY ingredients

REVIEWS

GENTLE From Day One

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