Healthy curls start with the right foundation. The Root Formula works to subtract dirt and buildup while adding essential moisture, keeping your scalp and strands balanced. This sulfate-free shampoo cleanses gently yet effectively, ensuring your curls start with a strong equation for definition and hydration.
🧼 CLEANSES — gently lifts dirt & buildup without stripping
💧 HYDRATES — adds essential moisture while u wash
⚖️ BALANCES — keeps scalp & strands in harmony
🌀 PREPS FOR DEFINITION — the foundation for curls that pop
✨ FOR ALL CURLS & COILS — wavy, curly, coily — works for erybody
🚫 CLEAN FORMULA — no parabens, no sulfates, no animal testing
NO PARABENS. NO SULFATES. NO ANIMAL TESTING.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Hydroxypropyl Bis-Hydroxyethyldimonium Chloride, Cocamide DIPA, Glycol Stearate, Phenoxyethanol, PEG-120 Methyl Glucose Dioleate, Fragrance (Parfum), Polysorbate 20, Caprylyl Glycol, Polyquaternium-10, Polyquaternium-7, Glycerin, Citric Acid, Panthenol, Ethylhexylglycerin, Butyrospermum Parkii (Shea) Butter, Sodium Benzoate, Punica Granatum Fruit Extract, Pisum Sativum (Pea) Sprout Extract, Hexyl Cinnamal, Citronellol
Start fresh. The Root Formula Shampoo is your first step to cleaner, healthier curls. Follow with The Smooth Solution for balanced hydration.
Apply to wet hair, work into a rich lather, and massage into the scalp. Rinse thoroughly and follow with The Smooth Solution Frizz-Control Conditioner for optimal hydration.
Free Shipping: Orders over $100
Processing Time: 7-10 business days (excludes sale items)
International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.
Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.
Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.
Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.
Non-Refundable Items: Miracle Drops and all sale items.
Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).
Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.
Apparel: T-shirts and tights can be exchanged for size if unworn.
