Why you'll love it

The Benefits

  • 💧

    Deeply hydrating

    Locks in moisture for all-day softness.

  • Glass-like shine

    Adds shine without weighing hair down.

  • 🛡️

    Strengthens

    Reinforces every strand against breakage.

Clean, cruelty-free, and consciously formulated.

Curl Math THE ROOT FORMULA - SULFATE FREE SHAMPOO 8oz

$ 15.99

Subtracts buildup at the root without stripping — the clean foundation every style starts from.

Free shipping over $100 Clean, sulfate & paraben free Cruelty free

Why you'll love it

The Benefits

  • 💧

    Deeply hydrating

    Locks in moisture for all-day softness.

  • Glass-like shine

    Adds shine without weighing hair down.

  • 🛡️

    Strengthens

    Reinforces every strand against breakage.

Clean, cruelty-free, and consciously formulated.
Details

This sulfate-free shampoo cleanses gently yet effectively, ensuring your curls start with a strong equation for definition and hydration.

How to use
  1. Wet hair thoroughly with warm water.
  2. Apply to the scalp and massage in with fingertips to lift buildup without stripping.
  3. Work the lather down through your strands, then rinse completely.
  4. Repeat if hair had heavy product buildup. Follow with The Smooth Solution.

Pro Tip: Focus the scrubbing on your scalp — the lather running down handles the lengths on its own.

Ingredients
NO PARABENS. NO SULFATES. NO ANIMAL TESTING.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Hydroxypropyl Bis-Hydroxyethyldimonium Chloride, Cocamide DIPA, Glycol Stearate, Phenoxyethanol, PEG-120 Methyl Glucose Dioleate, Fragrance (Parfum), Polysorbate 20, Caprylyl Glycol, Polyquaternium-10, Polyquaternium-7, Glycerin, Citric Acid, Panthenol, Ethylhexylglycerin, Butyrospermum Parkii (Shea) Butter, Sodium Benzoate, Punica Granatum Fruit Extract, Pisum Sativum (Pea) Sprout Extract, Hexyl Cinnamal, Citronellol

Shipping
Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

💧

Aloe Vera

Hydrates and soothes the scalp for all-day comfort.

🌸

Tea Tree Oil

Clarifies and calms itchiness between wash days.

Argan Oil

Adds glass-like shine without weighing hair down.

☀️

Peppermint

Cooling tingle that refreshes braids on contact.

🛡️

Castor Oil

Strengthens and seals moisture into every strand.

🌿

Coconut Oil

Lightweight nourishment that absorbs fast, no buildup.

Sulfate, paraben & phthalate free · Cruelty free · Never tested on animals

Curl Math Collection

DEFINITION Solved

Measured ratios for definition that holds without frizz.

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Curl Math Collection