Why you'll love it

The Benefits

  • 🛁

    One bottle, head to toes

    Washes hair and body, so bath time takes one product instead of two.

  • 👀

    Gentle around the face

    Mild enough for the hairline and forehead, which is where the trouble usually starts.

  • 🚫

    No sulfates

    Still lathers properly, without stripping skin that is already dry.

  • 📋

    Ten ingredients

    Short enough to read the whole list standing in the aisle.

✓ Clean, cruelty-free, and consciously formulated.

Baby Truely Clean - Gentle Baby Body Wash 12oz

$ 12.99

Shampoo and body wash in one: tear-free cleansing that leaves hair and skin soft, never tight.

Purchase options

Skip or reschedule anytime. Cancel after your second delivery.

Start at 15% off. Your discount climbs to 20% by your third delivery and 25% from the sixth on.

How it works
Free shipping over $100 Clean, sulfate & paraben free Cruelty free

Why you'll love it

The Benefits

  • 🛁

    One bottle, head to toes

    Washes hair and body, so bath time takes one product instead of two.

  • 👀

    Gentle around the face

    Mild enough for the hairline and forehead, which is where the trouble usually starts.

  • 🚫

    No sulfates

    Still lathers properly, without stripping skin that is already dry.

  • 📋

    Ten ingredients

    Short enough to read the whole list standing in the aisle.

✓ Clean, cruelty-free, and consciously formulated.
Details

Bath time's gentle start, and one bottle instead of two.

Truely Clean is a tear-free wash made for how thin and reactive a baby's skin actually is, rather than an adult formula scaled down. It lathers enough to feel like it is working and rinses clean without leaving skin tight.

It doubles as a gentle shampoo, which matters more than it sounds when you are holding a slippery baby with one hand. Top to toes, hair included, in one pass.

Oat extract calms as it cleanses. Dermatologist tested, with a light botanical scent rather than a perfume.

How to use
  1. At bath time, apply a small amount to a soft washcloth or your hands and work into a gentle lather.
  2. Cleanse baby's skin from top to toes, taking care around the face.
  3. It doubles as a gentle shampoo, so massage a little into hair and scalp too, then rinse.
  4. Rinse thoroughly with warm water and pat dry.
Ingredients
Water (Aqua), Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Phenethyl Alcohol, Glycerin, Fragrance, Caprylhydroxamic Acid, Citric Acid, Anadenanthera Colubrina Bark Extract, Avena Sativa (Oat) Kernel Extract.
Shipping
Free Shipping: Orders over $100

Processing Time: 7-10 business days (excludes sale items)

International Shipping: Available with customer-selected shipping options. Delivery may be delayed due to customs.

Military Addresses (APO/FPO/DPO): Available with customer-selected shipping. Allow up to 21 days for delivery.

Address Requirements: Provide complete, accurate address including street/P.O. box, city, state, and zip code. One shipping address per order only.

Business Days: Orders process Monday-Friday, excluding major U.S. holidays (New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving, Christmas). Orders placed after cutoff ship next business day.
Returns
Returns & Exchanges
30-Day Return Policy: Items must be unused and in original condition within 30 days of purchase.

Non-Refundable Items: Miracle Drops and all sale items.

Free Returns: Use our prepaid return label for orders from www.iluvcolors.com (original shipping not refunded unless our error).

Processing Time: 2 weeks for U.S. customers, up to 2 months internationally. Email confirmation sent once processed.
Refunds: Full purchase price refunded to original payment method after item review.

Apparel: T-shirts and tights can be exchanged for size if unworn.

What's inside

KEY ingredients

Clean, consciously formulated ingredients that work hard for your hair.

🫧

Cocamidopropyl Betaine

The cleanser, made from coconut. Lathers properly without drying skin out.

🥛

Avena Sativa (Oat) Kernel Extract

Comforting on skin that goes red or reacts to most things.

🌳

Anadenanthera Colubrina Bark Extract

Helps skin hold on to water after the bath.

🪮

Guar Hydroxypropyltrimonium Chloride

Conditions while it cleans, so hair comes out easy to comb instead of squeaky.

💧

Glycerin

Draws water into the skin and keeps it there while you towel off.

Sulfate, paraben & phthalate free · Cruelty free · Never tested on animals

Baby Truely

GENTLE From Day One

For the softest hair in the house. Tear-free and made for brand new curls.

Every product is clean, cruelty-free, and formulated with ingredients your scalp will love.

Shop Baby Truely

Not sure where to start?

Your hair already knows. Let's find out what it wants.

A few questions about your scalp, your texture and what you are actually trying to fix, and we will build the routine around it.

  • Goes past curl type: scalp, porosity and what you are fixing
  • A routine built for you, not a generic bundle
  • Your result and the full routine, sent to your inbox
Find my routine

Takes about two minutes. No email needed to see your result.