WASH DAY

We all know wash day sucks, but this is self-care at its finest.  Here’s why it’s a REQUIREMENT for your healthy hair care journey.

• Removes build up from the scalp.  The primary purpose of wash day is to remove any build up that may be clogging the hair follicles.  Hair is not able to move freely through the scalp when the follicles are clogged.  In other words: a dirty, clogged scalp can stunt your growth journey.  If your hair is not in a protective style, you’ll want to cleanse the scalp at least every 1-2 weeks. Try Kaleidoscope Moisture Shampoo or Kaleidoscope Therapeutic Shampoo on your next wash day.
• Removes build up from the hair.  When there is lots of product build up on the hair it cannot pull moisture from the air around it.  In other words, the longer you go in between wash days the dryer your hair will become.  Each time you apply product to your hair it will be sitting on top of the cuticle instead of being absorbed into the hair as nourishment. If your hair is not in a protective style you need to cleanse it at least every 1-2 weeks to ensure that it is getting all of the conditioning benefits of the products you’re using. Try Kaleidoscope Moisture Shampoo & Conditioner or Kaleidoscope Therapeutic Shampoo & Conditioner on your next wash day.
• Helps build the hair’s moisture content.  Washing and conditioning the hair on a weekly to bi-weekly basis consistently will improve the condition of your hair over time by increasing the moisture content.  This will result in hair with increased softness, elasticity, curl definition and shine with less frizz and shedding during detangling.  Your hair will also respond better to products.  Try using Kaleidoscope Therapeutic Shampoo, Therapeutic 5-in-1 Reconstructor, Therapeutic Conditioner for the perfect Wash Day system.